Promotional Products, Performance Art, and Advertising

There are ways of grabbing attention for your company that are very unusual. If you want something different for your advertising purposes then consider some very public performance art. You can use your very visible promotional products and have some interesting public displays that will get some serious attention. You will probably be copied after all the interest that you generate causes other people to get radical ideas. Performance art is by no means a new idea. Using it commercially is odd though.

The purpose behind your performance art will be simple attention. It should be a quiet thing, because quiet groups are capable of making people stop and scratch their heads. You want people to look at the group of people and then see the logo or business name that is on the promotional product that people are carrying. It will be a relatively quick, well rehearsed event that will disperse without a trace when it is done.

The promotional items that you can use for this vary. It depends on the reaction that you want. You can have people all in matching logo t-shirts. There are large eye catching umbrellas that you could put your website on. These could be used to cause a spectacle that could be seen from high office buildings. Hats and rolling coolers will work as well because they are noticeable.

So, imagine the visual spectacle. You could have 60 guys in suits, all of the suits, ties, and shirts are the same color. Lets say navy blue. Each one is carrying a very brightly colored umbrella. The umbrella could be a cerulean sort of sky blue. You have had your logo or website imprinted in large block letters on the umbrella. First you have these guys walk together down a sidewalk in a busy part of town. You don’t want them marching but staying together casually. One minute there are a bunch of strangers walking around in blue suits the next minute, at a predetermined time there are all these matching umbrellas moving through the streets. You could have them moving uniformly, breaking up into groups of twenty, walking two by two down different streets. At the cutoff time everyone folds up their umbrellas and exits the area.

There are many different variations of this same general method and idea. You could do the exact same thing several different times in different areas. It would have a lasting impact. You may even get some media attention. That is what you are after anyway, attention.